Pro-UV Lotion

In Pro-UV Lotion Promotion Campaign, we invited Wang Hedi to join the campaign. He is a top-tier Chinese celebrity with a massive fan base and extensive experience in a wide range of styles. To create maximum impact, we introduced a fresh, topic-worthy visual concept. In the Pro-UV sunscreen ad, he appears as a fashionable skater in a chic suit, gliding through the cityscape amidst glass façades, embodying the urban lifestyle and highlighting common sunscreen concerns. This new dynamic image captivated his fans, prompting significant discussion on social media and boosting sales. In the Supreme Cream ad, Wang-He-Di again exudes a stunning charm with dynamic visuals and fast-paced editing, incorporating every eye-catching element to enhance the product’s appeal to younger audiences.