New Ambassador

Wang Xing-Yue is a rising star whose image has largely been associated with Costume Drama or classic idol looks. To maximize the campaign’s impact, we aimed to create visual freshness and buzz-worthy content by trying a new approach in both promotional videos. In the DW foundation ad, Wang Xing-Yue transformed into a stylish office professional, embodying the trendy side of an office man in serious workplace settings. He seamlessly conveyed the powerful benefits of the product, creating a striking contrast that delighted fans and sparked discussions on social media, generating substantial engagement and driving product sales. Meanwhile, in the Gemini lipstick video, he portrayed a muscular, stylish man, with dynamic, edgy visuals and fast-paced editing that incorporated all the elements needed to captivate audiences, reinforcing the product’s fashionable appeal.