Gemini Lipstick

In Gemini Promotion Campaign, we invited Chen Lijun joining the campaign. She is the top-tier costume opera actress in China, known for her traditional roles and commanding a large, loyal fan base. Many brands have attempted to modernize her look, yet these efforts often fail to gain fan approval, as they feel brands make her resemble typical pop idols, losing her unique character. To avoid this pitfall, we invested time in studying Chen Lijun’s personal style and the traits her fans cherish most. By merging her classic, dignified aura with Estée Lauder’s modern makeup aesthetic, we achieved a balance that preserved her traditional elegance while highlighting a contemporary makeup look. This approach indeed captivated her fans, sparking extensive discussion, social media sharing, and creative fan adaptations, generating substantial reach and engagement that boosted the product’s sales performance.