Daniel Wellington
During my tenure as APAC Creative Director at DW, I led multiple new product launches, including the Iconic Watch. In close collaboration with headquarters, we ensured stylistic consistency while injecting visual freshness and engaging content. Featuring top-tier Chinese star ZYX, we co-created a limited edition series with him as the iconic figure, launched concurrently with seven international celebrities. The campaign included a series of in-person events, achieving a record-breaking first-day sales volume of over 8 million—DW’s highest single-day sales since its inception.
During my tenure as APAC Creative Director at DW, I led multiple new product launches, including the Iconic Watch. In close collaboration with headquarters, we ensured stylistic consistency while injecting visual freshness and engaging content. Featuring top-tier Chinese star ZYX, we co-created a limited edition series with him as the iconic figure, launched concurrently with seven international celebrities. The campaign included a series of in-person events, achieving a record-breaking first-day sales volume of over 8 million—DW’s highest single-day sales since its inception.
During my tenure as APAC Creative Director at DW, I led multiple new product launches, including the Iconic Watch. In close collaboration with headquarters, we ensured stylistic consistency while injecting visual freshness and engaging content. Featuring top-tier Chinese star ZYX, we co-created a limited edition series with him as the iconic figure, launched concurrently with seven international celebrities. The campaign included a series of in-person events, achieving a record-breaking first-day sales volume of over 8 million—DW’s highest single-day sales since its inception.
Branding, Visual Identity
2020
