Double Wear

In the promotional video for DW foundation, we aimed to offer a fresh perspective on Yang Mi’s image. She embraced an avant-garde look featuring a floor-length gown layered over pants, complemented by a sleek, edgy all-back hairstyle. This, paired with a seamless, one-take shot style and fast-paced, dynamic editing, combined all elements needed to capture attention. This bold look thrilled her fans, sparking active discussions and shares on social media, creating substantial buzz and enhancing the product’s appeal to younger audiences.