Lunar New Year
For the 2023 Year of the Rabbit celebrations, we invited leading male star Wang Hedi and talented young actress Wen Qi to guide viewers on a joyful journey alongside Estée Lauder’s auspicious rabbit through a series of magical New Year scenes, each embodying a New Year’s blessing. Together with the limited edition ANR and festive gift boxes, this campaign delivers a heartwarming New Year’s ambiance to our customers.
For the 2023 Year of the Rabbit celebrations, we invited leading male star Wang Hedi and talented young actress Wen Qi to guide viewers on a joyful journey alongside Estée Lauder’s auspicious rabbit through a series of magical New Year scenes, each embodying a New Year’s blessing. Together with the limited edition ANR and festive gift boxes, this campaign delivers a heartwarming New Year’s ambiance to our customers.
For the 2023 Year of the Rabbit celebrations, we invited leading male star Wang Hedi and talented young actress Wen Qi to guide viewers on a joyful journey alongside Estée Lauder’s auspicious rabbit through a series of magical New Year scenes, each embodying a New Year’s blessing. Together with the limited edition ANR and festive gift boxes, this campaign delivers a heartwarming New Year’s ambiance to our customers.
Branding, Visual Identity
2023
111%
111%
SALES VS LY
SALES VS LY
105%
105%
SALES VS TARGET
SALES VS TARGET
